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Pricing Sensitivity Studies

Pricing sensitivity studies are designed to provide a clear picture of the price elasticity of demand for new and existing pharmaceutical and medical products and services. Health Research International has more than 30 years of experience performing pricing sensitivity studies using a full range of tools, from basic Von Westendorp analyses to advanced Conjoint Analyses. We have applied these tools to a full range of pharmaceuticals and devices to enable clients to identify the price points at which they can optimize sales and market penetration. Please contact Suzanne Ratzloff at 216-521-3321 if you would like discuss our pricing sensitivity study capabilities.